Centripetal Notion

miscellaneous badassery

2.5 Tons of Stop-Motion Play-Doh

New Sony Bravia ad just posted, I love these.

The third TV commercial for BRAVIA is the most ambitious piece of stop-motion animation ever undertaken. Devised by Fallon and shot over three weeks in New York, the commercial employed 40 animators from Passion and used 2.5 tonnes of modeling material.

LINK/VIDEOS [Bravia website, with ad and making-of video]

LINK/MEDIA [Fallon]
LINK/MEDIA [Passion Pictures]

Previously: 70000 Liters of Exploding Paint, 250000 Bouncing Balls

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3 comments

Autumn 12 February, 08 @ 10:38 am

Too cool … amazing is more like it !!! =)
Robert 16 February, 08 @ 9:54 pm

Ripoff?

http://gizmodo.com/gadgets/adwatch/sony-bastards-ripped-off-the-bunny-tsunami-ad-307398.php
Jessica Doyle 01 March, 08 @ 7:25 pm

Energizer would like these bunnies.

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