UX Fund

Here’s a good idea?: a mutual fund based on companies with exceptional user experience — including Apple, EA, Google, Jet Blue, Netflx, Nike, Progressive, RIM, Target and Yahoo. Makes sense that if they have the time and brains to provide a clean, efficient user experience on the digital front then their fiscal front can’t be too far behind. Currently up 2%.

The Buzz {1 trackbacks/pingbacks}

  1. Pingback: The Last Minute Blog » links for 2006-11-11 on 11 Nov 06

The Conversation {4 comments}

  1. Daniel Hollister 11 November, 06 @ 4:25 am

    Haha, interesting. I guess we’ll see how that works… some of those companies seem to be rock-solid, but others aren’t as stable as some people would like.

  2. Pete McDougall 14 November, 06 @ 11:14 pm

    +4.7 baby!

  3. David Barclay 22 November, 06 @ 6:37 pm

    +7.97% and closing in on +8%!

  4. Justin Ruckman 22 November, 06 @ 8:58 pm

    David: Props! (to you and your crew)

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